Chick-Fil-A Marketing Report Essay Example | Topics and Well Written Essays - 500 words

Chick-Fil-A Marketing Report - Essay Example For instance, the restaurant’s hours of operation plan exclude Sundays. Aside from simply â€Å"doing business†, the company also does a lot of charity work through nonprofit organizations. Simply put, the Cathy family behind the business â€Å"puts [their] money where [their] faith is† and this certainly has a colossal effect on how business plans are made and their Some of Chick Fil-A’s most recent marketing plans include expansion to other regions – mainly the northeastern part – of the U.S. in order to furtheritsdevelopment in the market and to guarantee that the company stays a strong competitor among other chicken restaurants. Quite possibly the most interesting marketing plan that Chick Fil-A has introduced is Cow Appreciation Day, during which customers can arrive dressed like cows to receive free meals. Management: One of the greatest strengths of Chick-Fil-A’s management is that it carefully screens its new hires to ensure that these individuals are loyal to the brand and that they share the same beliefs as the Chick-Fil-A concept. Employees and managers alike have a reputation for being upbeat and extremely sensitive to the needs of guests, as evidenced by the 2nd mile initiative, which places extreme emphasis on â€Å"going the extra mile† for the guests. Weaknesses: Corporate office and policies can intrude into employees’ personal lives. Due to the strict nature of Chick-Fil-A’s hiring process, high quality potential candidates are often scared away from applying at Chick-Fil-A.Chick-Fil-A also steers clear of discounting and limited-time offers, which could be forgoing a significant amount of additional revenues. Marketing: Chick-Fil-A brands itself as a wholesome entity with Christian and family values, and has been very successful in that respect. Fewer than 5% of owner/operators leave the