Public Relations Assignment (Press Release) Essay

Public Relations Assignment (Press Release) - Essay Example It is not a secret that many people have more doubts about the quality and sanitarian norms of the fast food served rather than its impact upon health. It is a well-known fact that fast food contains increased amount of sugar and fat and hence not healthy, yet some people still make a choice to eat in â€Å"Carnivore Joe’s† – so it’s better to ensure them that the freshness and sanitarian norms of their food are more than satisfactory. Paying particular attention to managing and training our employees should be crucial for building up the image of a good employer. Apart from that, wages should be competitive, and staff should be taught and encouraged to get promoted within the company. I would also suggest our company’s participation in the social life of our community. For example, we might support charity projects, organize our own â€Å"green-marketing† projects that in a way compensate for our contribution into â€Å"spoiling† the nation’s health (good ideas would be ecologically-directed projects like planting trees, saving wildlife and others). We might also start using recycled cups and plates, recycled paper for wrapping burgers, etc. We must emphasize our use of environmentally safe products when preparing our dishes, and our aiming not to pollute the environment. Perhaps we should also pay more attention to specifying the fat and carbohydrates content for each product sold by us. If permitted we should also aim at selling some low-fat and low-carbohydrate food, and maybe even encourage customers buy more of this type of food and drinks. I would definitely also work on visual layout and design of the restaurants. I would study the tastes and preferences of the target audience and go for something very creative and making us stand out from the crowd in design – this might be either the interior evoking associations with home or, vice versa, something extremely innovative – perhaps even